Life as a Wedding Choreographer

My life as an official Wedding Choreographer started very recently.

I made the announcement on the 14th of June 2017, so today marks my new venture’s 3 month anniversary – what a journey it has been so far.

This blog is about what brought me into the realm of wedding choreography. I have then described my experiences, since June 2017, as an official Wedding Choreographer.

Life before Wedding Choreography

Before I got into Wedding Choreography, I danced for pre-wedding celebrations, weddings and wedding receptions of family and friends. I had several opportunities over the past 3 years to also choreograph for bridal fashion-shows in and outside of university. Both these opportunities made me fall in love with the wedding environment and mood that much more.

Life as a Wedding Choreographer

Since the official announcement, I have been involved with 3 weddings. Three weddings might not seem like a lot, but with the amount of time put into each with pre-planning and rehearsals means that each wedding dance can take weeks to prepare for. For this reason, I am going to discuss my experiences of each from start to finish, and how the final outcome shaped up.

Client 1 – Vanathy and Pratheepan – June 2017

DISCLAIMER – I am calling Vanathy a client for professional reasons, but let me explain that she is one my closest friends. She will literally kill me after reading this so I am attempting to protect myself now. (See below)

Vanathy has been one of my good friends since I was a teenager. She is a dancer herself and I met her through Bharathanatyam lessons. I do not want to start on the number of duos we have performed together on stage. She is definitely one of my most fun dance partners and what is more is that I literally have always seen her as my older sister.

Therefore when she decided that she wanted to dance for both her bridal entrances of her Hindu ceremony I was not surprised. My cousin and I, with Vanathy’s input of course, did the choreography together. It is definitely something very new for me and something which I have not often seen being done.

Vanathy decided on both her bridal entrances songs. The Manavarei saree entrance was to Ore Or Ooril, from Baahubali 2; the koorai saree entrance was to a religious stuthi (chant) about Lord Shiva – Suvarnamaalastuthi.

The fact that all three of us have known each other dance styles for years now meant that the choreography process was actually very straight forward. We sat down a week before the wedding, listened to songs and started the choreography process. It was a team effort for sure and that is what made it that much more fun. We all chipped in ideas and came up with the final product.

The main challenges faced was that Vanathy wanted to dance for her Manavarai Saree entrance. Why this was a challenge was because people should not think it is cheesy/cringey when the Bride dances down the aisle. Therefore, we had to ensure the choreography was simple, cultured and elegant, to reflect the atmosphere of the wedding which was very classy indeed. And of course, her Manavarei saree entrance was to a very royal song, so the choreography had to reflect this royalty.

Vanathy chose the second song, in praise of Lord Shiva. Her mum and Vanathy decided that the Koorai entrance should be to a religious song rather than to a movie-based song. Everyone loved this entrance and enjoyed the mood of the song in line with the entrance.

I loved being one of the choreographers for Vanathy’s bridal entrances. It was unique and my first experience of choreographing for Bridal entrances. I think it is fair to say that overall the bridal entrances were a massive hit and created waves across social media, which we were all very surprised yet grateful about.

Bridal entrances are a very special and exciting moment for the Bride, Groom and the rest of the family and friends attending the wedding. I hope more Brides will be brave enough to experiment with their Bridal entrances, because I believe it is something they will cherish for the rest of their lives.

Client 2 – Annaniya and Sai – August 2017

I was approached by Sai’s sister in June enquiring about wedding choreography. At the time I did know that it was for her brother and sister-in-law that she was enquiring about. Then she told me that she wanted to get first dance lessons from me, as a gift for them, which I found incredibly adorable.

After the booking was confirmed with the sister, Annaniya got in touch with me. When I asked her about what their vision was for their first dance, they knew that they wanted a traditional slow first dance to begin with and then a transition into a more funky segment with elements of Tamil music.

My initial role was to create a playlist of possible songs. The list was not set in stone. It was more a starting point for them. They could obviously have chosen from those songs, but my idea was that it would give them some inspiration as to what songs to choose, so below are the songs they finalised:

Perfect by Ed Sheeran
Drake – Controlla (90’s Tamil Medley) – Mashup cover by Inno Genga

They had chosen two very different styles of songs which obviously made it that much more of a unique experience for me as a choreographer. They were extremely focused and really wanted to make this first dance a special one. I gave them a lot of leeway to make the dance their own. They wanted lifts, spins and slow dance elements which were all incorporated, but ultimately I told them, what I teach them is a guidance and if they want to add or take anything away, that is entirely their choice and I will help them master the changes. They enjoyed the original choreography I taught them and stuck by and their dedication shone through: within 2 hours of rehearsals, they had mastered the routine.

Client 2 – Deanusa’s Brother’s reception family dance – September 2017

Deanusa is actually my first official client because she contacted me about choreographing a family dance for her and her friends, for her brother’s wedding reception, even before I made my official announcement as a Wedding Choreographer. However, I ranked my clients in order of the event dates hence she is ranked as my most recent one.

I found working with Deanusa and her friends a very interesting and fun experience. They knew exactly what they wanted and gave me a list of songs with the timings and the order in which they wanted it to feature in the final mix.

My initial responsibility was actually to listen to all the songs and gage an understanding of the whole mood of what they wanted for their performance. I then made a few suggestions about other songs they could consider as well which they gladly took into consideration.

When the final set of songs were confirmed, I started working on the mix – yes I can make basic mixes on my own, and am gradually improving my ability to do so. After the mix was confirmed, we commenced on rehearsals. Below are the songs they danced to:

Desingu Raja from Thavasi
Jallakku Jallakku from Endrendrum Kadhal
Chottu Chottu from Taj Mahal
Rasika from Star
Pinga from Bajirao Mastani
Radhai Manathil from Snehithiye
Chinna Nam Veetukku from Poovellam Un Vaasam

I had to spend the first rehearsal teaching them a simple choreography from their routine. I used this time to gage their dancing skill level. Based on this I then shaped the rest of the choreography. I ultimately wanted the girls to feel comfortable and enjoy the dance piece they were going to perform, which they did feel very much.

Even though I did all the choreography, the girls had their own input. If they wanted certain things in the choreography for example using props, they let me know and I would change it up to suit their needs accordingly. Ultimately, client satisfaction is key. It is their event, it is their dance, so the choreography needs to reflect them.

As a business venture so far…

Unlike many other wedding businesses, I am the product of my business. I do not have materials to sell; I am selling my services as a dancer and choreographer to couples who will require it for their big day. My business model is me. I do not have products to put faith into. I have to put faith into myself and my skills as a dancer and choreographer.

Yes this can put pressure on me to utilise my skill set maximally yet efficiently. However, it gives me that much more control of the whole situation and stretches me to an extent that I can learn that much more.

The past three weddings I have worked on have been very different learning experiences which I have enjoyed so much for various reasons. I love what I do and I realised how much I actually love connecting with people through dance. Working with individuals who have little to no prior dance experience is where the challenge yet fun lies for me, because it pushes me to go beyond just teaching dance. It is predominantly about building a rapport which will make my clients feel comfortable to dance. The choreography does not have to be complex at all; the real success lies in giving individuals, who have never danced before, the courage to do it confidently in front of an audience which comprises of their family and friends, which I find to be the hardest audience to perform for.

What I have found most rewarding is that as a Wedding Choreographer you get to know the clients on a more personal level than just seeing them on the day. When I work with individuals who have never danced, I am bringing out something which they may not be too comfortable with – their ability to dance. It is through this process that you get to connect to a client on a personal level and build a rapport which I do not think can be brought out with several of the other wedding businesses.

Being a Wedding Choreographer is not just about choreographing and teaching. It is about guiding, motivating and of course doing a lot of pre-preparation so the couple are given a wide range of options to choose from with regards to songs, final mixes and of course choreography. Well this is how I have structured my business model because I work to give all the freedom to my clients. It is their wedding at the end of the day. I am merely there for professional guidance and support.

Three months into the business, I am proud of the opportunities which have come my way. I am happy about my clients and the responses I have got from them, and of course I am grateful about the support I have got from my friends and family.

Let’s continue this journey onwards and upwards from here.

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